2023

Bhashini UX Re-design

Bhashini is a government initiative that aims to bridge the gap between Indian languages by offering translation services. The platform also allows users to contribute to the project by adding data in various ways. Bhashini was launched to address the fact that most internet content is available in English, while many Indians speak other languages. The project is expected to improve access to the internet for people in rural areas.

UX/UI

Rebranding

Problem Statement

The current app lacks access to Indian language courses, hindering immersion in India's linguistic diversity. Missing gamification reduces user engagement, while the absence of global chat hampers community building. Limited marketing has led to low awareness. Despite these issues, the app has potential to serve as a comprehensive tool for tourists and citizens to learn and converse in local languages.

OTHER WORKS

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